Content Practitioner, Brand Technician, Events Creator, Marketing Strategist, Media & PR Specialist.
TOP SKILLS & PROFESSIONAL PASSIONS
- Mailchimp Newsletters & Database Management
- WordPress Websites & Theme Customisation
- Google Adwords & Facebook Advertising
- Market Research & Competitor Analysis
- Radio & Print Advertising Management
- Project Direction & Team Management
- YouTube Video Production & Curation
- Copywriting & Content Management
- Digital & Social Media Management
- PR, Media & Events Management
- Blogger Campaign Management
- Brand Activations & Promotions
- Marketing Strategy & Budgets
- Bespoke Consulting Services
AWARD WINNING AGENCIES & BOUTIQUE CREATIVE STUDIOS >>
Agency Experience, Bespoke Consulting, Professional Freelancing & Career Profile:
After building my own boutique communications agency over the space of 8 years, at the end of 2015 I moved on from Inrichmint Media to delve into the world of bespoke premium brand consulting. I’ve worked with leading and award-winning agencies, in various capacities, including Ogilvy, iProspect, Jupiter Drawing Room, Nona Creative, Voice Factory, WorldWide Creative, Purple Cow Communications, and Techsys Digital.
I’ve worked with top local and global brands from Eden Island in the Seychelles to Woolworths, Mercedes-Benz, VW, Revlon, Almay, Mitchum, Avert Accounting Solutions in London, Redds Africa (Kenya, Botswana, Swaziland, Zimbabwe), Kenya Commercial Bank, Fidelity Bank in Nigeria, Post Office and Postbank South Africa. I have worked on PR projects for Smirnoff Nightlife Exchange, Filmmaker Africa, La Bottega, Rocking The Daisies, Inner City Ideas Cartel, Good Food & Wine Show, Discover Africa Group, Fine Brandy Fusion, Woodstock Brewery, Harfield Village Carnival, SGT Pepper, Rhino Wines, Whiskey Live, CPT Jazz Festival, Friends of Opera in Cape Town, SA Wedding Show, Footgear, Wacky Wine, Bastille Day in Franschhoek, Footgear, Hill’s Pet, Tuning The Vine, Mediclinic, Windhoek, Oxbridge Academy, Raith Gourmet, and Old Mutual Wine Trophy. I have managed the online reputations for 24 brands including Global Carbon Exchange (GCO) and the full stable of Foschini Group brands with Sterns, Fabiani, American Swiss, Charles & Keith, Due South, Total Sports, Sportscene, Donna Claire, Markham, and @Home.
I have BTL & ATL experience and I’m fully hands-on when rolling out campaigns. My exposure and extensive experience includes writing strategy and marketing plans, international and local events management, hospitality and media liaison, SEO copywriting for blogs and websites, press releases, releasing and licensing music, customised WordPress design, influencer program management, script writing, affiliate program management, newsletters and email journeys, pay per click advertising, media buying, database management and lead generation, customer relationship management, social media management, competition and content management. Alongside the exposure to various marketing channels and platforms, I have significantly developed my skills set with regards to proposal writing, quotes, costing and budgets, pitches and presentations, reporting, team and project management. I believe in the value of market research and understand the importance of quality control.
“I am passionate about creative thinking and communicating brand messages through strategy, professional planning, and superior content. I enjoy technology and approach the marketing and PR process holistically, tapping into the various channels and platforms available. I love exploring innovative breakthroughs in the industry and discovering new ways to talk to target markets. Coming to understand various industries is exciting to me. My passions drive me.”