“Life is About Kicking Ass Not Kissing It” Don’t expect a professional consultant to walk in and land you clients if you don’t have a methodology that stands out and sets you apart from the rest. You shouldn’t go looking for an expert to fix your PR & marketing if your product and business simply just doesn’t make sense. Don’t hire a consultant so you can relinquish the integral role of PR & marketing to an “expert”. Be part of the process of creating more for your brand and business. Remember one thing… Consultants aren’t magicians.