Episode 12: Digital Elements for Business

Episode 12: Digital Elements for Business

“THE INTERNET IS THE MOST FUNDAMENTAL CHANGE DURING MY LIFETIME AND FOR HUNDREDS OF YEARS.” Rupert Murdoch

The Essential Digital Pillars

BACK TO BASICS WITH ONLINE MARKETING
Four Digital Elements for Your Business
Digital marketing is one of the most cost-effective ways of reaching your customer, promoting your brand, and keeping your business top of mind.

Social Media Marketing
CONNECT WITH YOUR CUSTOMER & PROMOTE YOUR BRAND

Social media marketing is a powerful way of getting your brand and business in front of your target customer. Create a monthly social media content calendar, schedule your posts in advance to save time, leave room for last minute news, and measure your results by putting together a monthly report.

SEO Optimised Blogging
ENGAGING & MULTI FUNCTIONAL CONTENT CREATION

Google favours websites that add new content on a regular basis. Blogging is the perfect way to keep content fresh while giving Google a good reason to improve your ranking and push your website further up on a search. By writing and publishing blogs you create multi-functional content that can be shared on social media and in your newsletters thereby driving traffic to your site. Optimising your copy for SEO is highly important when it comes to content.

MailChimp Newsletters
SHARE YOUR NEWS, GENERATE LEADS & KEEP YOUR BRAND TOP OF MIND

Mailers and email marketing journeys are an amazing way of sharing your latest news and specials, provide industry advice, and showcase your offering. It keeps your brand top of mind and is an excellent way of generating leads, driving traffic to your website, and increasing enquiries. Visual content that is both engaging and interesting is key. Remember that content is king.

Google Adwords
PREMIER PAID SEARCH ADVERTISING

It takes work and dedication to organically improve your Google ranking. SEO optimised blogging and website content, backlinking, outbound links, image optimisation, and social sharing buttons, are all organic SEO elements that combined form an important part of your digital marketing strategy. Adwords is paid search advertising that should be monitored daily, getting you on the first page of Google while your organic efforts push your site to the top of Google without advertising. There is a strategy to deciding which keywords and search terms to use in your copy and which to use for Adwords. Perform an SEO study to make educated decisions when it comes to keywords.

PLEASE Get In Touch IF YOU HAVE QUESTIONS OR NEED DETAILS.

I would love to discuss your vision, ideas, business & brand.

Well Wishes, Thanks & Coconuts
With Creative Regards

Jacqueline Freer


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